Another year, another seminar! Let's take a minute this week to reflect on what was covered, and what our key takeaways were. Each morning, assign one or two of the topics below to each person working, and set a time for a discussion. At the discussion, have each participant give a QUICK, 2-minute synopsis of what they learned during their assigned class and some top level items everyone should know moving forward. Take the time to ask a few quick questions and share other takeaways, then move on to the next one!
Some of our teammates were NOT able to attend - be sure that they are up to speed (and up to the standard) of what was discussed at the seminar!
The test ride is THE pivotal moment of any bike sale. That first pedal stroke can be the start of a bicycle love story, with a big smile and a whoop. But getting the customer out on the bike is just half the battle. Where the rubber really meets the road is when we use the test ride as a tool to educate the customer about the bike, pull out more information about how they'll use it, and collect dots for accessories taht will improve their riding experience.
Watch Trek U/Sales Basics/Hybrid Basics (11 videos)
Read EBS Training Manual - Test Ride Section
Self Evaluate Test Ride Core Competencies
Check out each day's link during the corresponding morning huddle, then discuss. Use the questions below as a starting point for your discussions, but don't limit yourself - think hard about how the concepts can relate to you and your shop!
Think about these questions when discussing the videos in the huddle